Topography of Typography
On the printed page words are seen, not heard.
Ideas are communicated trough conventional words, the concept is designed by means of letters.
Economy of expression – visual not phonetic.
The spatial arrangement of the book, by means of the type matter and according to the mechanical rules of printing, must express the strains and stress of the contents.
The spatial arrangement of the book by means of process blocks, which embody our new visual concepts. The supernaturalistic reality of the perfected eye.
The continuity of the page-sequence – the bioscopic book.
The new book demands the new writer. Ink-pots and goose-quills are dead.
The printed page transcendents space and time. The printed page, the infinity of the book, must be transcendent. THE ELECTRO-LIBRARY.
El Lissitzky for the issue of magazine Merz (1923)